gotLearning
Updated project page coming soon
Roles & Responsibilities:
Logo Design
Branding
Web Design
Mobile UI/UX
Strategy
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Client:
gotLearning
gotLearning is an edtech startup based in the Silicon Valley that aims to redefine how students learn by focusing on what matters the most: growth. How do you measure growth over time? Current educational methods are able to assess test performance, but they are not exactly an indication of a student's growth – students can learn how to take tests instead of learning the core content.
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Similarily, teachers need a platform to see all their students' progress in one place. gotLearning allows teachers to manage all of the learning conversations and qualitative data in just one spot.
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I was brought on board to develop a brand identity for gotLearning and collaborate alongside a team of full-stack developers working on the gotLearning platform.
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This is an ongoing project; details on this page are subject to change.
LOGO DESIGN
Understanding the user
The client really emphasized the need to highlight how their platform fills a gap in the educator market by providing a solution to showing growth over time.
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To encapsulate the core message, I developed a logo that visualizes growth over time.
"Pretty freakin cool" - Client
Tools used:
Procreate
Adobe Illustrator
Sketch
WEB DESIGN
Communicating a new concept
The website had to effectively communicate a new segment in the education technology market while also remaining visually appealing. From initial sketches and wireframes to the final mockup, I actively communicated with the client to ensure that everything matched and even exceeded their needs and expectations.
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Tools used:
Procreate
Sketch
Adobe XD
Adobe Illustrator
Photoshop
ONGOING PROJECT
CURRENT WORK
I am currently working on the social media design for gotLearning and designs for iOS and Android apps alongside a team of full-stack developers. The initial sprint for this project is expected to finish in early 2021.